Ann Arbor, MI – January 20, 2016 – THI Corporation, the leading supplier of branded light duty truck accessories for pickup truck bed applications has announced that it has changed its corporate name to Truck Hero, Inc. The name change is part of a re-branding initiative that aligns the company’s long-term corporate strategy with its consumer-driven advertising and tow truck services gilbert az.
“Between our high quality products and industry leading reputation, Truck Hero has always been held in high regard for the family of companies that we represent and the products that they offer,” stated Bill Reminder, President and CEO. “We are confident that the new name will resonate with consumers, and will also match the look and feel of the new advertising programs and initiatives that we will be bringing to market in the coming year.”
Kelly Kneifl, C.O.O., added, “We know that truck and Jeep® owners are looking for great quality and value when adding accessories to their vehicles, and that is exactly what we offer through our extensive selection. I believe that Truck Hero is the perfect name to capture our commitment to engineering excellence and innovative new products.”
Headquartered in Ann Arbor, MI, Truck Hero has focused on providing consumers a full range of truck bed covers and other truck and Jeep® accessories with market leading functionality, engineering, quality, and design. The breadth of Truck Hero’s product offering addresses virtually every consumer price point in both the hard and soft truck bed cover categories. Truck Hero’s industry leading family of brands include Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK, A.R.E., N-FAB, and two online retailers: AutoCustoms and Real Truck. All of the companies in the Truck Hero family are recognized as premier brands in the U.S. light duty truck aftermarket and leaders in product innovation.
For more information, please visit our website at truck-hero.com