San Antonio, TX (October 1, 2019) VP Racing Fuels, Inc., the World Leader of Race Fuels has announced it has signed a new distribution agreement with California Fuels & Lubricants, of Garden Grove, California, servicing the Los Angeles and Orange Counties.
“California Fuels & Lubricants is a first-class, professional organization, known throughout Southern California for the best service in the region,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuel and Consumer Products. “We’ve been looking for a distributor organization that embraces our full line of VP Racing products. CFL will carry not only our popular championship proven race fuels but our fast-growing line of racing and performance lubricants as well as our additives and small engine fuels”.
California Fuels & Lubricants will distribute the full line of VP products, including VP race fuels and VP racing lubricants, servicing tracks and drivers throughout Southern California. Also, CFL will market VP’s Branded Retail programs, featuring the fastest growing retail branding program in the country. These programs include VP branded gas stations, VP FastLube™ oil change centers, and VP PowerWash™ carwashes.
“Joining the VP family of distributors is a real win for us at CFL,” said President & Co-Founder, Jaime Duenas. “VP’s reputation for the highest quality race fuels and lubricants is unmatched, they are known for fueling winners, and we look forward to continuing that legacy.”
Founded in 2004 to service gas stations, commercial fleets, and industrial facilities, CFL has established a superior reputation with clients in industry and government, at the local, regional and national levels. Customer trust and superior service have been the cornerstones that define CFL.
For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
