Distributor Sees Advantages for Dealers with VP’s Program
SAN ANTONIO, TX (September 8, 2015) VP Racing Fuels today introduced Kendrick Oil Company as the newest partner in its retail branding program. Based in Friona, Texas, Kendrick provides a range of quality fuel products to 47 retail locations and a variety of other customers in Texas, New Mexico, Oklahoma, Kansas, Colorado and Louisiana.
“Through close evaluation and scrutiny, we chose VP Racing Fuels because it gives Kendrick Oil and the dealer the flexibility to have a nationally recognized brand while simultaneously buying fuel from the lowest cost supplier every time,” said Neal McCarty, Branded Liaison and Business Development for Kendrick Oil. “Ultimately, this allows our dealers to price aggressively in their market and have a strong brand presence to drive business. VP’s program allows Kendrick Oil and our dealers to have the best of both worlds. Kendrick Oil now has a solution for those dealers looking for a strong brand, low processing rates and low cost fuel.”
“We’re extremely pleased to bring Kendrick Oil on board with our retail branding program,” said Alan Cerwick, President of VP Racing Fuels. “With a long history of success, Kendrick Oil has a well-deserved reputation as a savvy, forward-thinking marketer. Their confidence in VP’s program speaks volumes and we look forward to growing our businesses together in the south central U.S.”
About Kendrick Oil
Since 1951, Kendrick Oil has been dedicated to providing extraordinary customer service paired with high quality fuels with the customer always in mind. Founded by HK (Pudge) Kendrick and his wife, Deke, the company opened its first Fast Stop convenience store in the early 1970s and continued to grow as it added jobbers and expanded its wholesale fuel brokering operations. Today, Kendrick owns and operates 25 Fast Stop convenience stores and travel centers, employs over 200 people in both wholesale and retail operations, and has accounts at over 120 terminals across six states. More information is available online at kendrickoil.com.
About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of its retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
CONTACTS:
Neal McCarty: (806) 340-7575; nmccarty@kendrickoil.com
Steve Scheidker – 210-635-7744; steves@vpracingfuels.com
