Mickey Thompson Tires & Wheels hires PBM as public relations firm

| February 23, 2017 More

Performance Business Media, a full-service advertising agency specializing in motorsports, recently announced a new marketing partnership with performance tire mainstay Mickey Thompson Tires & Wheels. The agency will compose, distribute and track all public relations for Mickey Thompson, Dick Cepek and Avon Tyres. In addition to Mickey Thompson’s public relations, Performance Business Media will continue to create and distribute Mickey Thompson and Dick Cepek’s monthly e-newsletters, which the marketing firm has been facilitating since 2016.

“We are excited to continue to work with the Mickey Thompson team,” Kent Bradley of Performance Business Media said. “We are honored to work with such iconic brands. Mickey Thompson, Dick Cepek and Avon Tyres have exciting things happening in 2017, and we can’t wait to help tell that story.”

The partnership is part of Mickey Thompson Tires & Wheels’ continuing effort to deliver performance and off-road industry news, events and content to its customers and fans.

“It’s very important that we bring our customers and dealers up-to-date, accurate information about our brands,” Don Sneddon, Advertising Manager for Mickey Thompson, said. “Kent and the team at PBM have proven to be consistent, professional and creative over the past year we have worked with them, and we are excited to continue the relationship in a more substantial way for 2017.”

Mickey Thompson Tires & Wheels markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio.

Known as the company that developed the “original adventure tire,” the Dick Cepek brand has always taken great pride in providing quality tire and wheel products for truck, SUV and 4×4 owners. From its humble beginnings in 1958, to its high-tech tire manufacturing facilities around the country today, Dick Cepek’s legacy lives on in the quality products that bear his name.

About Performance Business Media:
Performance Business Media represents the marketing interests of top aftermarket and motorsports companies. With more than 20 years of experience in motorsports media, PBM specializes in strategic media placement, impactful creative and powerful brand storytelling to deliver results for clients. For more information, visit www.performancebusinessmedia.com

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